Google Free Digital Marketing Course: गूगल से करें ये फ्री डिजिटल मार्केटिग कोर्सेज, फ्री सर्टिफिकेट के साथ मिलेगी मनचाही जॉब, ऐसे करें अप्लाई

• Modules: 26
• Duration – 40 hours
• Skill Level – Beginner

Course Contents

• Building your online presence
• Marketing your online presence
• Websites and your business goals
• The benefits of an online strategy
• Understanding customer behaviour
• SEO & SEM strategies
• Social media & display advertising
• Content marketing
• Web analytics
• International Marketing

• Modules – 7
  Duration – 3 hours
  Skill Level – Beginner

Course Contents

• The online opportunity
• Building and marketing your online presence
• Taking a business online
• Understanding customer behaviour
• Using e-commerce to sell
• Build your web presence
• Get noticed locally

• Modules – 12
  Duration – 7 hours
  Skill Level – Beginner

Course Contents

• Search engine basics
• Intro to SEO strategies
• Improve your search campaigns
• Making your web pages search-friendly
• Discover the possibilities of mobile
• Get noticed with social media
• Make the most of the video
• Get started with analytics and explore the insights
• Improve your online business security

• Introducing Google Analytics
• The Google Analytics Interface
• Basic Reports
• Basic Campaign and Conversion Tracking

• Data Collection and Processing
• Setting Up Data Collection and Configuration
• Advanced Analysis Tools and Techniques
• Advanced Marketing Tools

• Duration – 2.6 hours
• Skill Level – Beginner

Course Contents

• Prepare for the certification (Optional) – Includes knowledge assessment
• Study Google Ads Display (Optional) – Includes Google Ads Display Assessment
• Pass the assessment and earn a certification (Complete Required)

• Duration – 2.6 hours
• Skill Level – Beginner

Course Contents

• Prepare for the certification (Optional) – Includes knowledge assessment
• Study Google Ads Search (Optional) – Includes Google Ads Search Assessment
• Pass the assessment and earn a certification (Complete Required)

• Duration – 2.8 hours
• Skill Level – Beginner

Course Contents

• Prepare for the certification (Optional)
• Pass the assessment and earn a certification (Complete Required)
• Google Ads Apps Assessment 1.3 h Required
• Grow Your Business with App Campaigns (Optional)
• Set App Campaigns Up for Success (Optional)
• Elevate Your App Campaign (Optional)
• Drive Growth Beyond App Campaigns (Optional)

• Duration – 4.7 hours
• Skill Level – Beginner

Course Contents

• Prepare for the certification (Optional)
• Pass the assessment and earn a certification (Complete Required)
• Achieve your goals (Optional)
• Measure what matters (Optional)
• Expand your strategy (Optional)

• Modules – 12
• Duration – 7 hours
• Skill Level – Beginner

Course Contents

• Campaign Manager Basics
• Meet Google Marketing Platform and Campaign Manager
• Plan Your Campaign
• Execute Your Campaign
• Use Reporting and Verification

• Duration – 5 hours
• Skill Level – Beginner

Course Contents

• Meet Google Ad Manager
• Manage Settings with the Admin Tab
• Build Inventory and Ad Units
• Boost Your Active View Score in Ad Manager
• Deliver Ads Using Google Ad Manager
• Optimize Creatives with Ad Manager
• Forecast Your Inventory Using Ad Manager
• Create Reports in Google Ad Manager
• Explore Programmatic Capabilities in Google Ad Manager
• Manage Ads with Rules and Protections
• Review and Manage Ads in Google Ad Manager

• Modules – 4
• Duration – 3 hours
• Skill Level – Beginner

Course Contents

• Social media basics
• Setting your goals for social media
• Your long-term social media plan
• Advertising on social media
• Creating video content within your budget
• Measuring video performance
• Intro to content marketing
• Writing for online audiences
• Measuring your success in social media marketing

• Modules – 5
• Duration – 3 hours
• Skill Level – Beginner

Course Contents

• Email marketing basics
• Managing successful email marketing campaigns
• Search advertising vs. display advertising
• Introduction to search engine marketing (SEM)
• Get the most from your keywords

• Modules – 4
• Duration – 3 hours
• Skill Level – Beginner

Course Contents

• Search engine basics
• Organic search explained
• Cross borders with SEO
• Intro to search engine optimisation
• The importance of an SEO plan
• Setting realistic SEO goals
• Using digital to advertise locally

• Modules – 2
• Duration – 1 hour
• Skill Level – Beginner

Course Contents

• Introduction for advertising on mobile
• Search campaigns for mobile
• Display campaigns for mobile
• Social media campaigns for mobile
• Video for mobile
• Understanding mobile web and mobile apps

• Modules – 1
• Duration – 1
• Skill Level – Beginner

Course Contents

• Introduction to international marketing and export
• Validating your new market
• Being understood abroad
• Advertise across borders
• The support systems you will need
• Helping customers abroad buy your products
• Delivering to customers across the globe

• Modules – 3
• Duration – 1 hour
• Skill Level – Beginner

Course Details

• Tracking specific goals with web analytics
• Web analytics and organic search
• Tools to measure SEM
• Using data to understand audiences
• Managing numbers using spreadsheets

• Duration – 2.4 hours
• Skill Level – Beginner

Course Contents

• Pre-Self-Assessment
• Get Started with Search Campaigns
• Understand the Google Ads Auction
• Engage with the Right Users
• Connect with Users through Search Ads Formats
• Explore Bid Strategies in Search
• Use Tools to Grow
• Post-Self-Assessment

• Duration – 1 hour
• Skill Level – Beginner

Course Contents

• Pre self- assessment
• Get Started on Your New Display Campaign
• Set Up Your Display Campaign Bidding Strategy
• Set Up Display Ad Formats to Meet Your Goals
• Set Up Google Display Ads Audiences
• Post-Self-Assessment

• Duration – 5 hours
• Skill Level – Intermediate

Course Contents

• Understand users
• Attract high-value traffic
• Improve site engagement
• Improve product performance